About Letitia Montoya

​​

“This city raised me, shaped me, and inspired me. My journey has always been about people, purpose, and the places that tell our stories.”
— Letitia Montoya

​

Letitia Montoya is a proud 17th-generation Santa Fean whose roots run deep in the soul of New Mexico. Her family’s legacy in Santa Fe has taught her the value of resilience, tradition, and community — qualities that still define her today. Growing up surrounded by the city’s diverse cultures, historic streets, and vibrant art, she learned early on what it means to serve, to lead, and to give back.

​

With more than 30 years of experience in business, finance, and community development, Letitia has built a career defined by accountability, innovation, and results. She served as Chief Operating Officer and Compliance Officer at Assure Financial, where she oversaw operations and regulatory policy. Today, she continues her work as Managing Partner and COO of Nebula Advisers LLC, a certified Service-Disabled Veteran-Owned Small Business that helps individuals and organizations grow with integrity and strategy.

​

But Letitia’s story is more than business — it’s about life, discovery, and truth. Through travel, food, and storytelling, she explores what connects us: our cultures, our values, and the everyday experiences that shape who we are. Whether she’s sharing the flavor of a traditional New Mexican meal, uncovering hidden gems across the Southwest, or talking about the real challenges facing communities, Letitia invites others to see the world through a lens of compassion, courage, and authenticity.

​

As a lifelong resident and passionate traveler, Letitia embodies the spirit of Santa Fe — grounded in heritage yet open to the world. She’s not afraid to speak up, ask hard questions, and seek solutions that matter. Her platform now goes beyond politics; it’s about people, progress, and living with purpose.

Letitia Montoya is a workhorse, not a show horse.

She doesn’t chase recognition — she builds it through service, hard work, and heart. Whether she’s mentoring young leaders, supporting small businesses, or capturing the flavor and spirit of her hometown, Letitia stands for one thing above all: authentic change that starts from within.

​