About Letitia Montoya

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“This city raised me, shaped me, and inspired me. I’m running for mayor because I believe in a Santa Fe where every voice is heard, every neighborhood is valued, and every resident has a place in our future.”
— Letitia Montoya

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Letitia Montoya is a proud 17th-generation Santa Fean whose roots run deep in the heart of the city. Her family’s long-standing presence in Santa Fe has instilled in her a deep appreciation for the diverse cultures, rich traditions, and resilient spirit that make this community so unique. Growing up in Santa Fe, Letitia learned the value of service, unity, and dedication—values that continue to guide her every step.

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With over 30 years of professional experience in business and finance, Letitia has built a strong track record of leadership, accountability, and results. She served as Chief Operating Officer and Compliance Officer at Assure Financial, where she was responsible for overseeing company operations, regulatory compliance, and the development of internal policies and procedures. She currently serves as Managing Partner and COO of Nebula Advisers LLC, continuing her work to help individuals and organizations thrive with sound strategy and ethical leadership.

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Letitia believes deeply in the power of community and the importance of making sure every resident has the opportunity to succeed. Her vision for Santa Fe is one where inclusivity, collaboration, and transparency define how decisions are made and progress is achieved. She understands that real change starts by listening to the people and working together to build solutions that reflect the values and needs of everyone.

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As a lifelong resident, Letitia doesn’t just know Santa Fe—she is Santa Fe. She’s walked its neighborhoods, celebrated its traditions, and stood alongside its people in times of joy and challenge. Her candidacy is rooted in love for the city and a powerful desire to ensure that Santa Fe’s future honors its past while embracing the promise of tomorrow.

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Letitia is a workhorse, not a show horse.
She doesn’t chase headlines—she gets results. Her leadership isn’t about status, it’s about service. Whether she’s rolling up her sleeves to help families in need, supporting local businesses, or holding government accountable, Letitia shows up—ready to work, ready to lead, and ready to deliver for the people of Santa Fe.